Customer embeddedness and dynamic capability of innovation of the firm

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review

Original language	English
Title of host publication	American Marketing Association
Place of Publication	Austin, Texas
Publication status	Published - 2008
Event	conference; AMA Winter Marketing Educator's Conference; 2008-02-15; 2008-02-18 - Duration: 15 Feb 2008 → 18 Feb 2008

Conference	conference; AMA Winter Marketing Educator's Conference; 2008-02-15; 2008-02-18
Period	15/02/08 → 18/02/08
Other	AMA Winter Marketing Educator's Conference

Cite this

@inproceedings{8ada1856cfb8488cb34c73f0201a14af,

title = "Customer embeddedness and dynamic capability of innovation of the firm",

author = "B. Hillebrand and \{Jong, de\}, J.P.J. and R. Kemp and E.J. Nijssen",

year = "2008",

language = "English",

booktitle = "American Marketing Association",

note = "conference; AMA Winter Marketing Educator\'s Conference; 2008-02-15; 2008-02-18 ; Conference date: 15-02-2008 Through 18-02-2008",

}

TY - GEN

T1 - Customer embeddedness and dynamic capability of innovation of the firm

AU - Hillebrand, B.

AU - Jong, de, J.P.J.

AU - Kemp, R.

AU - Nijssen, E.J.

PY - 2008

Y1 - 2008

M3 - Conference contribution

BT - American Marketing Association

CY - Austin, Texas

T2 - conference; AMA Winter Marketing Educator's Conference; 2008-02-15; 2008-02-18

Y2 - 15 February 2008 through 18 February 2008

ER -