Customer embeddedness and dynamic capability of innovation of the firm

B. Hillebrand, J.P.J. Jong, de, R. Kemp, E.J. Nijssen

Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review

Original languageEnglish
Title of host publicationAmerican Marketing Association
Place of PublicationAustin, Texas
Publication statusPublished - 2008
Eventconference; AMA Winter Marketing Educator's Conference; 2008-02-15; 2008-02-18 -
Duration: 15 Feb 200818 Feb 2008

Conference

Conferenceconference; AMA Winter Marketing Educator's Conference; 2008-02-15; 2008-02-18
Period15/02/0818/02/08
OtherAMA Winter Marketing Educator's Conference

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