Customer call centers as critical element in customer satisfaction and service strategy: benchmarking research in the US, Germany and The Netherlands

J.C. Ruyter, de; M.G.M. Wetzels

Customer call centers as critical element in customer satisfaction and service strategy: benchmarking research in the US, Germany and The Netherlands

J.C. Ruyter, de, M.G.M. Wetzels

Innovation Technology Entrepreneurship & Marketing

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic

Original language	English
Title of host publication	Proceedings of the Ninth Biennial World Marketing Congress
Place of Publication	Malta
Publication status	Published - 1999

Cite this

@inproceedings{41786020b1744269bed7aafb6d1002ba,

title = "Customer call centers as critical element in customer satisfaction and service strategy: benchmarking research in the US, Germany and The Netherlands",

author = "{Ruyter, de}, J.C. and M.G.M. Wetzels",

year = "1999",

language = "English",

booktitle = "Proceedings of the Ninth Biennial World Marketing Congress",

}