Customer call centers as critical element in customer satisfaction and service strategy: benchmarking research in the US, Germany and The Netherlands

J.C. Ruyter, de, M.G.M. Wetzels

Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademic

Original languageEnglish
Title of host publicationProceedings of the Ninth Biennial World Marketing Congress
Place of PublicationMalta
Publication statusPublished - 1999

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