Customer adoption and usage of online mobile shopping channels in a multichannel environment

J. Li

Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademic

Original languageEnglish
Title of host publicationProceedings of the 12th PREBEM Conference for PhD researchers in Business Economics and Management, 8 September 2011, Rotterdam, The Netherlands
Publication statusPublished - 2011
Eventconference; 12th PREBEM PhD Researchers in Business Economics& Management; 2011-09-08; 2011-09-08 -
Duration: 8 Sep 20118 Sep 2011

Conference

Conferenceconference; 12th PREBEM PhD Researchers in Business Economics& Management; 2011-09-08; 2011-09-08
Period8/09/118/09/11
Other12th PREBEM PhD Researchers in Business Economics& Management

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