Cross-modal associations between aggression and light

Research output: Contribution to conferenceAbstract

Abstract

Brightness is associated with positivity and goodness. As a consequence, we might expect that increasing the luminance in public settings (e.g., outside clubs and café’s) could positively influence aggressive behavior in situations that are at risk of escalating. However, based on work of Osgood and colleagues (1957), an increase in luminance intensity can be associated with an increase in activity. Also, the dynamic nature of a light stimulus can affect the associations people have between brightness and aggression. With two studies we provide support for the presence of cross modal associations between aggression and dynamic achromatic (i.e. white versus black) and luminance (i.e. light versus dark) brightness differences. We asked people to report explicit associations between brightness stimuli and evaluation, potency, activity, and aggression, using either achromatic (Study 1a) or luminance stimuli (Study 1b). In addition, we examined cross-model associations between brightness and aggression using an implicit association test for achromatic stimuli (Study 2a). Our data show that the differences between static and dynamic stimuli, as well as the differences between achromatic brightness and luminance brightness, are crucial for understanding which associations emerge between brightness and aggression. On the conference, we will present these results together with the results of the implicit association tests with luminance brightness stimuli (Study 2b, planned for October).
Original languageEnglish
Publication statusPublished - 12 Dec 2014
EventConference of the Association of Dutch Social Psychologists (ASPO) - Groningen
Duration: 11 Dec 201412 Dec 2014

Conference

ConferenceConference of the Association of Dutch Social Psychologists (ASPO)
CityGroningen
Period11/12/1412/12/14

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Aggression
Light

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Schietecat, A. C., Lakens, D., IJsselsteijn, W. A., & de Kort, Y. A. W. (2014). Cross-modal associations between aggression and light. Abstract from Conference of the Association of Dutch Social Psychologists (ASPO), Groningen, .
Schietecat, A.C. ; Lakens, D. ; IJsselsteijn, W.A. ; de Kort, Y.A.W. / Cross-modal associations between aggression and light. Abstract from Conference of the Association of Dutch Social Psychologists (ASPO), Groningen, .
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title = "Cross-modal associations between aggression and light",
abstract = "Brightness is associated with positivity and goodness. As a consequence, we might expect that increasing the luminance in public settings (e.g., outside clubs and caf{\'e}’s) could positively influence aggressive behavior in situations that are at risk of escalating. However, based on work of Osgood and colleagues (1957), an increase in luminance intensity can be associated with an increase in activity. Also, the dynamic nature of a light stimulus can affect the associations people have between brightness and aggression. With two studies we provide support for the presence of cross modal associations between aggression and dynamic achromatic (i.e. white versus black) and luminance (i.e. light versus dark) brightness differences. We asked people to report explicit associations between brightness stimuli and evaluation, potency, activity, and aggression, using either achromatic (Study 1a) or luminance stimuli (Study 1b). In addition, we examined cross-model associations between brightness and aggression using an implicit association test for achromatic stimuli (Study 2a). Our data show that the differences between static and dynamic stimuli, as well as the differences between achromatic brightness and luminance brightness, are crucial for understanding which associations emerge between brightness and aggression. On the conference, we will present these results together with the results of the implicit association tests with luminance brightness stimuli (Study 2b, planned for October).",
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year = "2014",
month = "12",
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note = "Conference of the Association of Dutch Social Psychologists (ASPO) ; Conference date: 11-12-2014 Through 12-12-2014",

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Schietecat, AC, Lakens, D, IJsselsteijn, WA & de Kort, YAW 2014, 'Cross-modal associations between aggression and light', Conference of the Association of Dutch Social Psychologists (ASPO), Groningen, 11/12/14 - 12/12/14.

Cross-modal associations between aggression and light. / Schietecat, A.C.; Lakens, D.; IJsselsteijn, W.A.; de Kort, Y.A.W.

2014. Abstract from Conference of the Association of Dutch Social Psychologists (ASPO), Groningen, .

Research output: Contribution to conferenceAbstract

TY - CONF

T1 - Cross-modal associations between aggression and light

AU - Schietecat, A.C.

AU - Lakens, D.

AU - IJsselsteijn, W.A.

AU - de Kort, Y.A.W.

PY - 2014/12/12

Y1 - 2014/12/12

N2 - Brightness is associated with positivity and goodness. As a consequence, we might expect that increasing the luminance in public settings (e.g., outside clubs and café’s) could positively influence aggressive behavior in situations that are at risk of escalating. However, based on work of Osgood and colleagues (1957), an increase in luminance intensity can be associated with an increase in activity. Also, the dynamic nature of a light stimulus can affect the associations people have between brightness and aggression. With two studies we provide support for the presence of cross modal associations between aggression and dynamic achromatic (i.e. white versus black) and luminance (i.e. light versus dark) brightness differences. We asked people to report explicit associations between brightness stimuli and evaluation, potency, activity, and aggression, using either achromatic (Study 1a) or luminance stimuli (Study 1b). In addition, we examined cross-model associations between brightness and aggression using an implicit association test for achromatic stimuli (Study 2a). Our data show that the differences between static and dynamic stimuli, as well as the differences between achromatic brightness and luminance brightness, are crucial for understanding which associations emerge between brightness and aggression. On the conference, we will present these results together with the results of the implicit association tests with luminance brightness stimuli (Study 2b, planned for October).

AB - Brightness is associated with positivity and goodness. As a consequence, we might expect that increasing the luminance in public settings (e.g., outside clubs and café’s) could positively influence aggressive behavior in situations that are at risk of escalating. However, based on work of Osgood and colleagues (1957), an increase in luminance intensity can be associated with an increase in activity. Also, the dynamic nature of a light stimulus can affect the associations people have between brightness and aggression. With two studies we provide support for the presence of cross modal associations between aggression and dynamic achromatic (i.e. white versus black) and luminance (i.e. light versus dark) brightness differences. We asked people to report explicit associations between brightness stimuli and evaluation, potency, activity, and aggression, using either achromatic (Study 1a) or luminance stimuli (Study 1b). In addition, we examined cross-model associations between brightness and aggression using an implicit association test for achromatic stimuli (Study 2a). Our data show that the differences between static and dynamic stimuli, as well as the differences between achromatic brightness and luminance brightness, are crucial for understanding which associations emerge between brightness and aggression. On the conference, we will present these results together with the results of the implicit association tests with luminance brightness stimuli (Study 2b, planned for October).

M3 - Abstract

ER -

Schietecat AC, Lakens D, IJsselsteijn WA, de Kort YAW. Cross-modal associations between aggression and light. 2014. Abstract from Conference of the Association of Dutch Social Psychologists (ASPO), Groningen, .