Cross-competition effects during the customer adoption of a new online channel

J. Li, U. Konus, F. Langerak, M.C.D.P. Weggeman

Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review

Original languageEnglish
Title of host publicationProceedings of the 34th ISMS Marketing Science Conference, 7-9 June, 2012, Boston, USA
EditorsS. Srinivasan, P. Kaufmann
Publication statusPublished - 2012
Eventconference; 34th INFORMS Marketing Science Conference; 2012-06-07; 2012-06-09 -
Duration: 7 Jun 20129 Jun 2012

Conference

Conferenceconference; 34th INFORMS Marketing Science Conference; 2012-06-07; 2012-06-09
Period7/06/129/06/12
Other34th INFORMS Marketing Science Conference

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