Cross-channel and cross-competition effects during customer adoption of new online channels in a multichannel environment.

J. Li

Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademic

Original languageEnglish
Title of host publicationProceedings of the 41th European Marketing Academy (EMAC) Doctoral Colloquium, May 22-25, 2012, Lisbon, Portugal
EditorsP. Rita
Publication statusPublished - 2012
Eventconference; 41th EMAC Confernce; 2012-05-20; 2012-05-22 -
Duration: 20 May 201222 May 2012


Conferenceconference; 41th EMAC Confernce; 2012-05-20; 2012-05-22
Other41th EMAC Confernce

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