Cross-channel and cross-competition effects during customer adoption of new online channels in a multichannel environment.

J. Li

Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademic

Original languageEnglish
Title of host publicationProceedings of the 41th European Marketing Academy (EMAC) Doctoral Colloquium, May 22-25, 2012, Lisbon, Portugal
EditorsP. Rita
Publication statusPublished - 2012
Eventconference; 41th EMAC Confernce; 2012-05-20; 2012-05-22 -
Duration: 20 May 201222 May 2012

Conference

Conferenceconference; 41th EMAC Confernce; 2012-05-20; 2012-05-22
Period20/05/1222/05/12
Other41th EMAC Confernce

Cite this

Li, J. (2012). Cross-channel and cross-competition effects during customer adoption of new online channels in a multichannel environment. In P. Rita (Ed.), Proceedings of the 41th European Marketing Academy (EMAC) Doctoral Colloquium, May 22-25, 2012, Lisbon, Portugal