@inproceedings{a76e809fc6b243e8b70a268d09662a53,
title = "Cross-channel and cross-competition effects during customer adoption of new online channels in a multichannel environment.",
author = "J. Li",
year = "2012",
language = "English",
editor = "P. Rita",
booktitle = "Proceedings of the 41th European Marketing Academy (EMAC) Doctoral Colloquium, May 22-25, 2012, Lisbon, Portugal",
note = "conference; 41th EMAC Confernce; 2012-05-20; 2012-05-22 ; Conference date: 20-05-2012 Through 22-05-2012",
}