| Original language | English |
|---|---|
| Title of host publication | Loyalitetsudvikling: Kapitel 7: Danske og internationale cases |
| Editors | J.J. Elling, B. Jorgensen, A. Lindgreen |
| Place of Publication | Copenhagen |
| Publisher | Borsen Forum |
| Pages | 7.10.1.-7.10.12 |
| Publication status | Published - 2002 |
CRM hos Dagbladet Borsen
A. Lindgreen, J.J. Elling
Research output: Chapter in Book/Report/Conference proceeding › Chapter › Academic › peer-review