Creating and capturing value from digital products : implications of business model choice and product positioning in the mobile app market

J. van Angeren

Research output: ThesisPhd Thesis 1 (Research TU/e / Graduation TU/e)

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Original languageEnglish
QualificationDoctor of Philosophy
Awarding Institution
  • Department of Industrial Engineering & Innovation Science
Supervisors/Advisors
  • Langerak, Fred, Promotor
  • Podoynitsyna, Ksenia S., Copromotor
Award date30 Jan 2019
Place of PublicationEindhoven
Publisher
Print ISBNs978-90-386-4667-1
Publication statusPublished - 30 Jan 2019

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