Crafting user experiences by incorporating dramaturgical techniques of storytelling

B. Atasoy, J.B.O.S. Martens

    Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review

    12 Citations (Scopus)
    2 Downloads (Pure)


    Design is changing into an experience-oriented discipline and therefore designers need appropriate tools and methods to incorporate experiential aspects into their designs. We argue that the creative skills required of designers are starting to overlap with those required of professional storytellers. Understanding the structural strategies behind storytelling and learning how to incorporate them into a design process is becoming increasingly relevant for designers when they want to envision, discuss and influence user experiences. We have specifically investigated dramaturgical techniques from film and sequential art (also known as comics) in order to establish how they can inspire existing conceptual design methods such as brainstorming, scenarios, personas and storyboarding. The specific tool entitled "Storify" that we present at the end of this paper is a concrete proposal for how to support designers in their creative efforts when crafting and communicating stories about envisioned experiences.
    Original languageEnglish
    Title of host publicationDESIRE '11 Proceedings of the Second Conference on Creativity and Innovation in Design, 19-21 October 2011, Eindhoven, The Netherlands
    Place of PublicationNew York
    PublisherAssociation for Computing Machinery, Inc
    ISBN (Print)978-1-4503-0754-3
    Publication statusPublished - 2011
    Eventconference; DESIRE 2011; 2011-10-19; 2011-10-21 -
    Duration: 19 Oct 201121 Oct 2011


    Conferenceconference; DESIRE 2011; 2011-10-19; 2011-10-21
    OtherDESIRE 2011


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