TY - JOUR
T1 - Contrasting the theory of planned behavior with the value-belief-norm model in explaning conservation behavior
AU - Kaiser, F.G.
AU - Hübner, G.
AU - Bogner, F.X.
PY - 2005
Y1 - 2005
N2 - In this paper, we contrast the value-belief-norm (VBN) model and the theory of planned
behavior (TPB) for the first time regarding their ability to explain conservation behavior.
The participants represent a convenience sample of 468 university students. Using survey
data and adopting previously established compound measures, structural equation analyses revealed a remarkable explanatory power for both theories: TPB’s intention
accounted for 95% of people’s conservation behavior and VBN’s personal norms
accounted for 64%. Compared to the VBN model, the TPB covered its concepts more
hlly in terms of proportions of explained variance. More importantly, the fit statistics
revealed that only the TPB depicts the relations among its concepts appropriately, whereas
the VBN model does not.
AB - In this paper, we contrast the value-belief-norm (VBN) model and the theory of planned
behavior (TPB) for the first time regarding their ability to explain conservation behavior.
The participants represent a convenience sample of 468 university students. Using survey
data and adopting previously established compound measures, structural equation analyses revealed a remarkable explanatory power for both theories: TPB’s intention
accounted for 95% of people’s conservation behavior and VBN’s personal norms
accounted for 64%. Compared to the VBN model, the TPB covered its concepts more
hlly in terms of proportions of explained variance. More importantly, the fit statistics
revealed that only the TPB depicts the relations among its concepts appropriately, whereas
the VBN model does not.
U2 - 10.1111/j.1559-1816.2005.tb02213.x
DO - 10.1111/j.1559-1816.2005.tb02213.x
M3 - Article
SN - 0021-9029
VL - 35
SP - 2150
EP - 2170
JO - Journal of Applied Social Psychology
JF - Journal of Applied Social Psychology
IS - 10
ER -