Context effects and decompositional choice modeling

H. Oppewal; H.J.P. Timmermans

doi:10.1007/BF01434324

Context effects and decompositional choice modeling

H. Oppewal, H.J.P. Timmermans

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Abstract

This paper describes the application of the extended or universal logit model to decompositional or "stated" choice modeling in order to increase the scope and validity of such choice models. In this approach, choice experiments are designed that permit the estimation of utility functions that include the effects of context variables like choice set composition and decision background. The approach is illustrated with some simple calculated examples concerning consumer choice of shopping center, housing, and transportation mode.

Original language	English
Pages (from-to)	113-131
Journal	Papers in Regional Science
Volume	70
Issue number	2
DOIs	https://doi.org/10.1007/BF01434324
Publication status	Published - 1991

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author = "H. Oppewal and H.J.P. Timmermans",

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AB - This paper describes the application of the extended or universal logit model to decompositional or "stated" choice modeling in order to increase the scope and validity of such choice models. In this approach, choice experiments are designed that permit the estimation of utility functions that include the effects of context variables like choice set composition and decision background. The approach is illustrated with some simple calculated examples concerning consumer choice of shopping center, housing, and transportation mode.

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Context effects and decompositional choice modeling

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