Original language | English |
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Pages (from-to) | 51-72 |
Journal | International Journal of Customer Relationship Management |
Volume | 6 |
Issue number | I |
Publication status | Published - 2003 |
Contemporary marketing practice: a research agenda and preliminary findings
A. Lindgreen, M.D.J. Antioco, M. Beverland
Research output: Contribution to journal › Article › Academic › peer-review