Contemporary marketing practice: a research agenda and preliminary findings

A. Lindgreen, M.D.J. Antioco, M. Beverland

Research output: Contribution to journalArticleAcademicpeer-review

Original languageEnglish
Pages (from-to)51-72
JournalInternational Journal of Customer Relationship Management
Volume6
Issue numberI
Publication statusPublished - 2003

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