Contemporary marketing practice: a research agenda and preliminary findings

A. Lindgreen, M.D.J. Antioco, M. Beverland

Research output: Contribution to journalArticleAcademicpeer-review

Original languageEnglish
Pages (from-to)51-72
JournalInternational Journal of Customer Relationship Management
Volume6
Issue numberI
Publication statusPublished - 2003

Cite this

Lindgreen, A. ; Antioco, M.D.J. ; Beverland, M. / Contemporary marketing practice: a research agenda and preliminary findings. In: International Journal of Customer Relationship Management. 2003 ; Vol. 6, No. I. pp. 51-72.
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Contemporary marketing practice: a research agenda and preliminary findings. / Lindgreen, A.; Antioco, M.D.J.; Beverland, M.

In: International Journal of Customer Relationship Management, Vol. 6, No. I, 2003, p. 51-72.

Research output: Contribution to journalArticleAcademicpeer-review

TY - JOUR

T1 - Contemporary marketing practice: a research agenda and preliminary findings

AU - Lindgreen, A.

AU - Antioco, M.D.J.

AU - Beverland, M.

PY - 2003

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JO - International Journal of Customer Relationship Management

JF - International Journal of Customer Relationship Management

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