Contemporary marketing practice: a research agenda and preliminary findings

A. Lindgreen, M.D.J. Antioco, M. Beverland

Research output: Contribution to journal › Article › Academic › peer-review

Original language	English
Pages (from-to)	51-72
Journal	International Journal of Customer Relationship Management
Volume	6
Issue number	I
Publication status	Published - 2003

Cite this

@article{d9751a637dc34efcaf5ebcdbe9f212d8,

title = "Contemporary marketing practice: a research agenda and preliminary findings",

author = "A. Lindgreen and M.D.J. Antioco and M. Beverland",

year = "2003",

language = "English",

volume = "6",

pages = "51--72",

journal = "International Journal of Customer Relationship Management",

issn = "1461-4561",

number = "I",

}