Contemporary marketing practice : a case study of the Dutch pork supply chain

A. Lindgreen; J.J.M. Trienekens; K. Vellinga

Contemporary marketing practice : a case study of the Dutch pork supply chain

A. Lindgreen, J.J.M. Trienekens, K. Vellinga

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review

Original language	English
Title of host publication	Dynamics in chains and networks: Proceedings of the 5th international conference on chain and network management in agribusiness and the food industry
Editors	H.J. Bremmers, S.W.F. Omta, J.H. Trienekens, E.F.M. Wubben
Place of Publication	Wageningen
Publisher	Wageningen Academic Publishers
Pages	273-279
Publication status	Published - 2004
Event	conference; The 5th international conference on chain and network management in agribusiness and the food industry; 2004-05-27; 2004-05-28 - Duration: 27 May 2004 → 28 May 2004

Conference

Conference	conference; The 5th international conference on chain and network management in agribusiness and the food industry; 2004-05-27; 2004-05-28
Period	27/05/04 → 28/05/04
Other	The 5th international conference on chain and network management in agribusiness and the food industry

Cite this

Lindgreen, A., Trienekens, J. J. M., & Vellinga, K. (2004). Contemporary marketing practice : a case study of the Dutch pork supply chain. In H. J. Bremmers, S. W. F. Omta, J. H. Trienekens, & E. F. M. Wubben (Eds.), Dynamics in chains and networks: Proceedings of the 5th international conference on chain and network management in agribusiness and the food industry (pp. 273-279). Wageningen Academic Publishers.

Lindgreen, A. ; Trienekens, J.J.M. ; Vellinga, K. / Contemporary marketing practice : a case study of the Dutch pork supply chain. Dynamics in chains and networks: Proceedings of the 5th international conference on chain and network management in agribusiness and the food industry. editor / H.J. Bremmers ; S.W.F. Omta ; J.H. Trienekens ; E.F.M. Wubben. Wageningen : Wageningen Academic Publishers, 2004. pp. 273-279

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title = "Contemporary marketing practice : a case study of the Dutch pork supply chain",

author = "A. Lindgreen and J.J.M. Trienekens and K. Vellinga",

year = "2004",

language = "English",

pages = "273--279",

editor = "H.J. Bremmers and S.W.F. Omta and J.H. Trienekens and E.F.M. Wubben",

booktitle = "Dynamics in chains and networks: Proceedings of the 5th international conference on chain and network management in agribusiness and the food industry",

publisher = "Wageningen Academic Publishers",

address = "Netherlands",

note = "conference; The 5th international conference on chain and network management in agribusiness and the food industry; 2004-05-27; 2004-05-28 ; Conference date: 27-05-2004 Through 28-05-2004",

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Lindgreen, A, Trienekens, JJM & Vellinga, K 2004, Contemporary marketing practice : a case study of the Dutch pork supply chain. in HJ Bremmers, SWF Omta, JH Trienekens & EFM Wubben (eds), Dynamics in chains and networks: Proceedings of the 5th international conference on chain and network management in agribusiness and the food industry. Wageningen Academic Publishers, Wageningen, pp. 273-279, conference; The 5th international conference on chain and network management in agribusiness and the food industry; 2004-05-27; 2004-05-28, 27/05/04.

Contemporary marketing practice : a case study of the Dutch pork supply chain. / Lindgreen, A.; Trienekens, J.J.M.; Vellinga, K.
Dynamics in chains and networks: Proceedings of the 5th international conference on chain and network management in agribusiness and the food industry. ed. / H.J. Bremmers; S.W.F. Omta; J.H. Trienekens; E.F.M. Wubben. Wageningen: Wageningen Academic Publishers, 2004. p. 273-279.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review

TY - GEN

T1 - Contemporary marketing practice : a case study of the Dutch pork supply chain

AU - Lindgreen, A.

AU - Trienekens, J.J.M.

AU - Vellinga, K.

PY - 2004

Y1 - 2004

M3 - Conference contribution

SP - 273

EP - 279

BT - Dynamics in chains and networks: Proceedings of the 5th international conference on chain and network management in agribusiness and the food industry

A2 - Bremmers, H.J.

A2 - Omta, S.W.F.

A2 - Trienekens, J.H.

A2 - Wubben, E.F.M.

PB - Wageningen Academic Publishers

CY - Wageningen

T2 - conference; The 5th international conference on chain and network management in agribusiness and the food industry; 2004-05-27; 2004-05-28

Y2 - 27 May 2004 through 28 May 2004

ER -

Lindgreen A, Trienekens JJM, Vellinga K. Contemporary marketing practice : a case study of the Dutch pork supply chain. In Bremmers HJ, Omta SWF, Trienekens JH, Wubben EFM, editors, Dynamics in chains and networks: Proceedings of the 5th international conference on chain and network management in agribusiness and the food industry. Wageningen: Wageningen Academic Publishers. 2004. p. 273-279