Contemporary marketing practice : a case study of the Dutch pork supply chain

A. Lindgreen, J.J.M. Trienekens, K. Vellinga

Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review

Original languageEnglish
Title of host publicationDynamics in chains and networks: Proceedings of the 5th international conference on chain and network management in agribusiness and the food industry
EditorsH.J. Bremmers, S.W.F. Omta, J.H. Trienekens, E.F.M. Wubben
Place of PublicationWageningen
PublisherWageningen Academic Publishers
Pages273-279
Publication statusPublished - 2004
Eventconference; The 5th international conference on chain and network management in agribusiness and the food industry; 2004-05-27; 2004-05-28 -
Duration: 27 May 200428 May 2004

Conference

Conferenceconference; The 5th international conference on chain and network management in agribusiness and the food industry; 2004-05-27; 2004-05-28
Period27/05/0428/05/04
OtherThe 5th international conference on chain and network management in agribusiness and the food industry

Cite this

Lindgreen, A., Trienekens, J. J. M., & Vellinga, K. (2004). Contemporary marketing practice : a case study of the Dutch pork supply chain. In H. J. Bremmers, S. W. F. Omta, J. H. Trienekens, & E. F. M. Wubben (Eds.), Dynamics in chains and networks: Proceedings of the 5th international conference on chain and network management in agribusiness and the food industry (pp. 273-279). Wageningen Academic Publishers.