Consumer Trade-Offs Online: An Empirical Study of Choice and Convenience

G. Odekerken-Schröder, M.G.M. Wetzels, A. Cramer

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic

Original language	English
Title of host publication	Proceedings of the 32nd European Marketing Academy Conference, May 20-23 (electronic version)
Place of Publication	Glasgow, Scotland
Publisher	University of Strathclyde
Publication status	Published - 2003

Cite this

@inproceedings{c4574a95bc004f70bbb378459d83c88f,

title = "Consumer Trade-Offs Online: An Empirical Study of Choice and Convenience",

author = "G. Odekerken-Schr{\"o}der and M.G.M. Wetzels and A. Cramer",

year = "2003",

language = "English",

booktitle = "Proceedings of the 32nd European Marketing Academy Conference, May 20-23 (electronic version)",

publisher = "University of Strathclyde",

}

Consumer Trade-Offs Online: An Empirical Study of Choice and Convenience. / Odekerken-Schröder, G.; Wetzels, M.G.M.; Cramer, A.
Proceedings of the 32nd European Marketing Academy Conference, May 20-23 (electronic version). Glasgow, Scotland: University of Strathclyde, 2003.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic