Consumer Trade-Offs Online: An Empirical Study of Choice and Convenience

G. Odekerken-Schröder, M.G.M. Wetzels, A. Cramer

Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademic

Original languageEnglish
Title of host publicationProceedings of the 32nd European Marketing Academy Conference, May 20-23 (electronic version)
Place of PublicationGlasgow, Scotland
PublisherUniversity of Strathclyde
Publication statusPublished - 2003

Cite this

Odekerken-Schröder, G., Wetzels, M. G. M., & Cramer, A. (2003). Consumer Trade-Offs Online: An Empirical Study of Choice and Convenience. In Proceedings of the 32nd European Marketing Academy Conference, May 20-23 (electronic version) University of Strathclyde.