Original language | English |
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Title of host publication | Proceedings of the 32nd European Marketing Academy Conference, May 20-23 (electronic version) |
Place of Publication | Glasgow, Scotland |
Publisher | University of Strathclyde |
Publication status | Published - 2003 |
Consumer Trade-Offs Online: An Empirical Study of Choice and Convenience
G. Odekerken-Schröder, M.G.M. Wetzels, A. Cramer
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic