Consumer spatial choice strategies : a comparative study of some alternative behavioural spatial shopping models

H.J.P. Timmermans

doi:10.1016/0016-7185(80)90003-2

Consumer spatial choice strategies : a comparative study of some alternative behavioural spatial shopping models

H.J.P. Timmermans

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Abstract

The purpose of this paper is to outline a conceptual model of consumer spatial decision making and choice behaviour and to investigate the use of various combination rules of consumer's evaluations of attributes of shopping centres to predict spatial choice behaviour. The research findings indicate that the linear combination rules perform as well as the multiplicative rules and that both types of rules perform quite acceptably. The paper concludes by discussing some implications for future research on spatial decision making and choice.

Original language	English
Pages (from-to)	123-131
Journal	Geoforum
Volume	11
Issue number	2
DOIs	https://doi.org/10.1016/0016-7185(80)90003-2
Publication status	Published - 1980

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title = "Consumer spatial choice strategies : a comparative study of some alternative behavioural spatial shopping models",

abstract = "The purpose of this paper is to outline a conceptual model of consumer spatial decision making and choice behaviour and to investigate the use of various combination rules of consumer's evaluations of attributes of shopping centres to predict spatial choice behaviour. The research findings indicate that the linear combination rules perform as well as the multiplicative rules and that both types of rules perform quite acceptably. The paper concludes by discussing some implications for future research on spatial decision making and choice.",

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AB - The purpose of this paper is to outline a conceptual model of consumer spatial decision making and choice behaviour and to investigate the use of various combination rules of consumer's evaluations of attributes of shopping centres to predict spatial choice behaviour. The research findings indicate that the linear combination rules perform as well as the multiplicative rules and that both types of rules perform quite acceptably. The paper concludes by discussing some implications for future research on spatial decision making and choice.

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JO - Geoforum

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Consumer spatial choice strategies : a comparative study of some alternative behavioural spatial shopping models

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