Consumer evaluations of brand extensions : an integration of previous research

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Original language	English
Place of Publication	Rotterdam
Publisher	Erasmus Universiteit Rotterdam
Number of pages	10
ISBN (Print)	90-5086-144-X
Publication status	Published - 1994

Name	Publikaties Rotterdams Instituut voor Bedrijfseconomische Studies
Volume	9408
ISSN (Print)	1380-796X

Access to Document

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title = "Consumer evaluations of brand extensions : an integration of previous research",

author = "E.J. Nijssen and Diana Hartman",

year = "1994",

language = "English",

isbn = "90-5086-144-X",

series = "Publikaties Rotterdams Instituut voor Bedrijfseconomische Studies",

publisher = "Erasmus Universiteit Rotterdam",

address = "Netherlands",

}

TY - BOOK

T1 - Consumer evaluations of brand extensions : an integration of previous research

AU - Nijssen, E.J.

AU - Hartman, Diana

PY - 1994

Y1 - 1994

M3 - Report

SN - 90-5086-144-X

T3 - Publikaties Rotterdams Instituut voor Bedrijfseconomische Studies

BT - Consumer evaluations of brand extensions : an integration of previous research

PB - Erasmus Universiteit Rotterdam

CY - Rotterdam

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