Consumer evaluations of brand extensions : an integration of previous research

E.J. Nijssen, Diana Hartman

Research output: Book/ReportReportAcademic

511 Downloads (Pure)
Original languageEnglish
Place of PublicationRotterdam
PublisherErasmus Universiteit Rotterdam
Number of pages10
ISBN (Print)90-5086-144-X
Publication statusPublished - 1994

Publication series

NamePublikaties Rotterdams Instituut voor Bedrijfseconomische Studies
Volume9408
ISSN (Print)1380-796X

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