Consumer Choice of Service Contract Length : The Case of Pay TV

H. Oppewal, D.J. Grant

Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademic

Original languageEnglish
Title of host publicationMarketing Connections: Proceedings of the ANZMAC Conference
EditorsB.J. Gray, K.R. Deans
Place of PublicationDunedin
PublisherDepartment of Marketing, University of Otago
Publication statusPublished - 1998

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