Consumer Choice of Service Contract Length : The Case of Pay TV

H. Oppewal, D.J. Grant

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic

Original languageEnglish
Title of host publicationMarketing Connections: Proceedings of the ANZMAC Conference
EditorsB.J. Gray, K.R. Deans
Place of PublicationDunedin
PublisherDepartment of Marketing, University of Otago
Pages1767-1772
Publication statusPublished - 1998

Cite this

Oppewal, H., & Grant, D. J. (1998). Consumer Choice of Service Contract Length : The Case of Pay TV. In B. J. Gray, & K. R. Deans (Eds.), Marketing Connections: Proceedings of the ANZMAC Conference (pp. 1767-1772). Dunedin: Department of Marketing, University of Otago.
Oppewal, H. ; Grant, D.J. / Consumer Choice of Service Contract Length : The Case of Pay TV. Marketing Connections: Proceedings of the ANZMAC Conference. editor / B.J. Gray ; K.R. Deans. Dunedin : Department of Marketing, University of Otago, 1998. pp. 1767-1772
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Oppewal, H & Grant, DJ 1998, Consumer Choice of Service Contract Length : The Case of Pay TV. in BJ Gray & KR Deans (eds), Marketing Connections: Proceedings of the ANZMAC Conference. Department of Marketing, University of Otago, Dunedin, pp. 1767-1772.

Consumer Choice of Service Contract Length : The Case of Pay TV. / Oppewal, H.; Grant, D.J.

Marketing Connections: Proceedings of the ANZMAC Conference. ed. / B.J. Gray; K.R. Deans. Dunedin : Department of Marketing, University of Otago, 1998. p. 1767-1772.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic

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T1 - Consumer Choice of Service Contract Length : The Case of Pay TV

AU - Oppewal, H.

AU - Grant, D.J.

PY - 1998

Y1 - 1998

M3 - Conference contribution

SP - 1767

EP - 1772

BT - Marketing Connections: Proceedings of the ANZMAC Conference

A2 - Gray, B.J.

A2 - Deans, K.R.

PB - Department of Marketing, University of Otago

CY - Dunedin

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Oppewal H, Grant DJ. Consumer Choice of Service Contract Length : The Case of Pay TV. In Gray BJ, Deans KR, editors, Marketing Connections: Proceedings of the ANZMAC Conference. Dunedin: Department of Marketing, University of Otago. 1998. p. 1767-1772