Consumer Choice of Service Contract Length : The Case of Pay TV

H. Oppewal, D.J. Grant

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic

Original language	English
Title of host publication	Marketing Connections: Proceedings of the ANZMAC Conference
Editors	B.J. Gray, K.R. Deans
Place of Publication	Dunedin
Publisher	Department of Marketing, University of Otago
Pages	1767-1772
Publication status	Published - 1998

Cite this

@inproceedings{9b3fcc66a7dd4743bf3ba8bc3d614840,

title = "Consumer Choice of Service Contract Length : The Case of Pay TV",

author = "H. Oppewal and D.J. Grant",

year = "1998",

language = "English",

pages = "1767--1772",

editor = "B.J. Gray and K.R. Deans",

booktitle = "Marketing Connections: Proceedings of the ANZMAC Conference",

publisher = "Department of Marketing, University of Otago",

}