Original language | English |
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Title of host publication | Marketing Connections: Proceedings of the ANZMAC Conference |
Editors | B.J. Gray, K.R. Deans |
Place of Publication | Dunedin |
Publisher | Department of Marketing, University of Otago |
Pages | 1767-1772 |
Publication status | Published - 1998 |
Consumer Choice of Service Contract Length : The Case of Pay TV
H. Oppewal, D.J. Grant
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic