Consumer Choice of Modularized Products: a Conjoint Choice Experiment Approach

B.G.C. Dellaert, A.W.J. Borgers, J.J. Louviere, H.J.P. Timmermans

Research output: Contribution to conferencePaperAcademic

Original languageEnglish
Publication statusPublished - 1998
Eventconference; Customer-Based Marketing Conference -
Duration: 1 Jan 1998 → …

Conference

Conferenceconference; Customer-Based Marketing Conference
Period1/01/98 → …
OtherCustomer-Based Marketing Conference

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