Consumer adoption of wireless services: Discovering the rules, while playing the game

M. Kleijnen, J.C. Ruyter, de, M.G.M. Wetzels

Research output: Contribution to journalArticleAcademicpeer-review

139 Citations (Scopus)
Original languageEnglish
Pages (from-to)51-61
JournalJournal of Interactive Marketing
Volume18
Issue number2
DOIs
Publication statusPublished - 2004

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