@inproceedings{04e4f1bada2f4760b8ce15fa292ac7af,
title = "Consumer acceptance of innovative mobile telecommunication services : integrating technology readiness into the technology acceptance model",
author = "J.P.M. Wouters and J.J.L. Schepers and {Land, van 't}, M.F.P. and M.G.M. Wetzels",
year = "2007",
language = "English",
booktitle = "Proceedings of the 36th European Marketing Academy Conference, May 22-25, 2007, Reykjavik, Iceland",
note = "conference; EMAC 2007; 2007-05-22; 2007-05-25 ; Conference date: 22-05-2007 Through 25-05-2007",
}