Consequences of new product development speed : a meta-analysis

P. Cankurtaran; F. Langerak; A. Griffin

Consequences of new product development speed : a meta-analysis

P. Cankurtaran, F. Langerak, A. Griffin

Innovation Technology Entrepreneurship & Marketing

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic

Original language	English
Title of host publication	Proceedings of the 32nd INFORMS Marketing Science Conference, June 17-19, 2010
Editors	R. Werner, K. Gedenk, F. Völckner
Place of Publication	Cologne, Germany
Publisher	INFORMS Institute for Operations Research and the Management Sciences
Pages	1-2
Publication status	Published - 2010

Cite this

@inproceedings{30ce010fe4f04e649070d5b96716edd9,

title = "Consequences of new product development speed : a meta-analysis",

author = "P. Cankurtaran and F. Langerak and A. Griffin",

year = "2010",

language = "English",

pages = "1--2",

editor = "R. Werner and K. Gedenk and F. V{\"o}lckner",

booktitle = "Proceedings of the 32nd INFORMS Marketing Science Conference, June 17-19, 2010",

publisher = "INFORMS Institute for Operations Research and the Management Sciences",

address = "United States",

}

Consequences of new product development speed : a meta-analysis. / Cankurtaran, P.; Langerak, F.; Griffin, A.
Proceedings of the 32nd INFORMS Marketing Science Conference, June 17-19, 2010. ed. / R. Werner; K. Gedenk; F. Völckner. Cologne, Germany: INFORMS Institute for Operations Research and the Management Sciences, 2010. p. 1-2.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic

TY - GEN

T1 - Consequences of new product development speed : a meta-analysis

AU - Cankurtaran, P.

AU - Langerak, F.

AU - Griffin, A.

PY - 2010

Y1 - 2010

M3 - Conference contribution

SP - 1

EP - 2

BT - Proceedings of the 32nd INFORMS Marketing Science Conference, June 17-19, 2010

A2 - Werner, R.

A2 - Gedenk, K.

A2 - Völckner, F.

PB - INFORMS Institute for Operations Research and the Management Sciences

CY - Cologne, Germany

ER -