Consequences of new product development speed : a meta-analysis

P. Cankurtaran, F. Langerak, A. Griffin

Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademic

Original languageEnglish
Title of host publicationProceedings of the 32nd INFORMS Marketing Science Conference, June 17-19, 2010
EditorsR. Werner, K. Gedenk, F. Völckner
Place of PublicationCologne, Germany
PublisherINFORMS Institute for Operations Research and the Management Sciences
Publication statusPublished - 2010

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