Conjoint measurement of individual preference functions : some tests of validity

H.J.P. Timmermans, R.E.C.M. vd Heijden, J. Westerveld

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Abstract

This article reports on the results of some validity tests on the additive and multiplicative conjoint measurement models in the context of spatial shopping behaviour. The findings of the study suggest that these models can succesfully describe consumer decision making under hypothetical situations and that utility measurements obtained under hypothetical circumstances are positively related to utili!y scores expressed for real world shoppillg centres.
Original languageEnglish
Pages (from-to)245-250
JournalArea
Volume15
Issue number3
Publication statusPublished - 1983

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    Timmermans, H. J. P., vd Heijden, R. E. C. M., & Westerveld, J. (1983). Conjoint measurement of individual preference functions : some tests of validity. Area, 15(3), 245-250.