Conjoint measurement of individual preference functions : some tests of validity

H.J.P. Timmermans; R.E.C.M. vd Heijden; J. Westerveld

Conjoint measurement of individual preference functions : some tests of validity

H.J.P. Timmermans, R.E.C.M. vd Heijden, J. Westerveld

Urban Planning and Transportation

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Abstract

This article reports on the results of some validity tests on the additive and multiplicative conjoint measurement models in the context of spatial shopping behaviour. The findings of the study suggest that these models can succesfully describe consumer decision making under hypothetical situations and that utility measurements obtained under hypothetical circumstances are positively related to utili!y scores expressed for real world shoppillg centres.

Original language	English
Pages (from-to)	245-250
Journal	Area
Volume	15
Issue number	3
Publication status	Published - 1983

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title = "Conjoint measurement of individual preference functions : some tests of validity",

abstract = "This article reports on the results of some validity tests on the additive and multiplicative conjoint measurement models in the context of spatial shopping behaviour. The findings of the study suggest that these models can succesfully describe consumer decision making under hypothetical situations and that utility measurements obtained under hypothetical circumstances are positively related to utili!y scores expressed for real world shoppillg centres.",

author = "H.J.P. Timmermans and {vd Heijden}, R.E.C.M. and J. Westerveld",

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AU - vd Heijden, R.E.C.M.

AU - Westerveld, J.

PY - 1983

Y1 - 1983

N2 - This article reports on the results of some validity tests on the additive and multiplicative conjoint measurement models in the context of spatial shopping behaviour. The findings of the study suggest that these models can succesfully describe consumer decision making under hypothetical situations and that utility measurements obtained under hypothetical circumstances are positively related to utili!y scores expressed for real world shoppillg centres.

AB - This article reports on the results of some validity tests on the additive and multiplicative conjoint measurement models in the context of spatial shopping behaviour. The findings of the study suggest that these models can succesfully describe consumer decision making under hypothetical situations and that utility measurements obtained under hypothetical circumstances are positively related to utili!y scores expressed for real world shoppillg centres.

M3 - Article

VL - 15

SP - 245

EP - 250

JO - Area

JF - Area

SN - 0004-0894

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