Conjoint analysis applied to modeling how retailers respond to changes in sales levels and environmental conditions : the case of store performance evaluations

H. Oppewal, H.J.P. Timmermans, J.J. Louviere

Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review

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Original languageEnglish
Title of host publicationThe Cutting Edge II : Proceedings of the 1991Symposium on Patronage Behavior and Retail Strategy, Baton Rouge, 1991
EditorsW.R. Darden, R.F. Lusch, J.B. Mason
Place of PublicationBaton Rouge
PublisherLouisiana State University
Pages365-375
Publication statusPublished - 1992

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