Original language | English |
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Title of host publication | The Cutting Edge II : Proceedings of the 1991Symposium on Patronage Behavior and Retail Strategy, Baton Rouge, 1991 |
Editors | W.R. Darden, R.F. Lusch, J.B. Mason |
Place of Publication | Baton Rouge |
Publisher | Louisiana State University |
Pages | 365-375 |
Publication status | Published - 1992 |
Conjoint analysis applied to modeling how retailers respond to changes in sales levels and environmental conditions : the case of store performance evaluations
H. Oppewal, H.J.P. Timmermans, J.J. Louviere
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review
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