Conjoint analysis and virtual reality : a review

J. Dijkstra, H.J.P. Timmermans

Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review

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Abstract

This paper describes a review of an ongoing research project which aims to develop a conjoint analysis and virtual reality (CA&VR) system as part of a design information system in virtual reality. The research project aims to develop a design system that can be used for interactive design and evaluation of design alternatives. A virtual environment model and dynamic virtual objects representing the different design aspects of interest can present a design. The different design aspects are called attributes. Each attribute level is a different state of the concerned virtual object. In the case of a virtual walk through a building design, the system can be viewed as a visual simulation of the environment. The CA&VR system has the potential advantage that individuals’ preferences can be measured in designed hypothetical choice situations. As part of the ongoing research project, principles underlying the CA&VR system will be illustrated by simple examples. The status of this research project, both in retrospect and in prospect will be described.
Original languageEnglish
Title of host publicationProceedings of 4th Design & Decision Support Systems in Architecture & Urban Planning Conference
Place of PublicationEindhoven
PublisherEindhoven University of Technology
ISBN (Print)90-6814-081-7
Publication statusPublished - 1998
Event4th Design & Decision Support Systems (DDSS 1998) in Architecture and Urban Planning Conference, July 26-29, 1998, Maastricht, The Netherlands - Maastricht, Netherlands
Duration: 26 Jul 199829 Jul 1998

Conference

Conference4th Design & Decision Support Systems (DDSS 1998) in Architecture and Urban Planning Conference, July 26-29, 1998, Maastricht, The Netherlands
Abbreviated titleDDSS1998
CountryNetherlands
CityMaastricht
Period26/07/9829/07/98

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