Conjoining international marketing and relationship marketing : exploring consumers' cross-border service relationships

E.J. Nijssen, H. Herk, van

Research output: Contribution to journalArticleAcademicpeer-review

35 Citations (Scopus)
2 Downloads (Pure)

Fingerprint

Dive into the research topics of 'Conjoining international marketing and relationship marketing : exploring consumers' cross-border service relationships'. Together they form a unique fingerprint.

Business & Economics