Conforming to an artificial majority: Persuasive effects of a group of artificial agents

C.J.H. Midden; J.R.C. Ham; J. Baten

doi:10.1007/978-3-319-20306-5_21

Conforming to an artificial majority: Persuasive effects of a group of artificial agents

C.J.H. Midden
, J.R.C. Ham
, J. Baten

Human Technology Interaction

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review

10 Citations (Scopus)

Abstract

In this paper we propose a new perspective on persuasive technology: Persuasive effects of a group of artificial agents. We argue that while effects of single social agents have been corroborated, understanding of persuasion by multiple agents in a group setting is very limited. In the current research, we argue that conformity effects could occur not only with human majorities, but also with artificial majorities consisting of smart agents or computers. Two studies were conducted to investigate the conformity effect of group pressure on participants’ comparative judgments of lengths of lines, based on the classic Asch paradigm. Group pressure by human majorities was compared with pressure by majorities of boxed PC’s and of artificial virtual agents. Results indicated that normative pressure is limited to human majorities, while informational pressure can also be exerted by artificial majorities. This research revealed that applying majorities of artificial agents opens up a new domain of persuasive technology.

Original language	English
Title of host publication	Persuasive Technology : 10th International Conference, PERSUASIVE 2015, Chicago, IL, USA, June 3-5, 2015. Proceedings
Editors	T. MacTavish, S. Basapur
Place of Publication	Cham
Publisher	Springer
Pages	229-240
Number of pages	12
ISBN (Electronic)	9783319203058
DOIs	https://doi.org/10.1007/978-3-319-20306-5_21
Publication status	Published - 2015
Event	10th International Conference on Persuasive Technology (PERSUASIVE 2015) - Chicago, United States Duration: 3 Jun 2015 → 5 Jun 2015 Conference number: 10 https://www.id.iit.edu/persuasive2015/

Publication series

Name	Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
Volume	9072
ISSN (Print)	03029743
ISSN (Electronic)	16113349

Conference

Conference	10th International Conference on Persuasive Technology (PERSUASIVE 2015)
Abbreviated title	PERSUASIVE 2015
Country/Territory	United States
City	Chicago
Period	3/06/15 → 5/06/15
Internet address	https://www.id.iit.edu/persuasive2015/

Keywords

Artificial agent
Artificial majority
Conformity
Groups of artificial agents
Persuasive agents
Persuasive technology

Access to Document

10.1007/978-3-319-20306-5_21

Cite this

Midden, C. J. H., Ham, J. R. C., & Baten, J. (2015). Conforming to an artificial majority: Persuasive effects of a group of artificial agents. In T. MacTavish, & S. Basapur (Eds.), Persuasive Technology : 10th International Conference, PERSUASIVE 2015, Chicago, IL, USA, June 3-5, 2015. Proceedings (pp. 229-240). (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics); Vol. 9072). Springer. https://doi.org/10.1007/978-3-319-20306-5_21

Midden, C.J.H. ; Ham, J.R.C. ; Baten, J. / Conforming to an artificial majority : Persuasive effects of a group of artificial agents. Persuasive Technology : 10th International Conference, PERSUASIVE 2015, Chicago, IL, USA, June 3-5, 2015. Proceedings. editor / T. MacTavish ; S. Basapur. Cham : Springer, 2015. pp. 229-240 (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)).

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Midden, CJH, Ham, JRC & Baten, J 2015, Conforming to an artificial majority: Persuasive effects of a group of artificial agents. in T MacTavish & S Basapur (eds), Persuasive Technology : 10th International Conference, PERSUASIVE 2015, Chicago, IL, USA, June 3-5, 2015. Proceedings. Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics), vol. 9072, Springer, Cham, pp. 229-240, 10th International Conference on Persuasive Technology (PERSUASIVE 2015), Chicago, Illinois, United States, 3/06/15. https://doi.org/10.1007/978-3-319-20306-5_21

Conforming to an artificial majority: Persuasive effects of a group of artificial agents. / Midden, C.J.H.; Ham, J.R.C.; Baten, J.
Persuasive Technology : 10th International Conference, PERSUASIVE 2015, Chicago, IL, USA, June 3-5, 2015. Proceedings. ed. / T. MacTavish; S. Basapur. Cham: Springer, 2015. p. 229-240 (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics); Vol. 9072).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review

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AB - In this paper we propose a new perspective on persuasive technology: Persuasive effects of a group of artificial agents. We argue that while effects of single social agents have been corroborated, understanding of persuasion by multiple agents in a group setting is very limited. In the current research, we argue that conformity effects could occur not only with human majorities, but also with artificial majorities consisting of smart agents or computers. Two studies were conducted to investigate the conformity effect of group pressure on participants’ comparative judgments of lengths of lines, based on the classic Asch paradigm. Group pressure by human majorities was compared with pressure by majorities of boxed PC’s and of artificial virtual agents. Results indicated that normative pressure is limited to human majorities, while informational pressure can also be exerted by artificial majorities. This research revealed that applying majorities of artificial agents opens up a new domain of persuasive technology.

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Midden CJH, Ham JRC, Baten J. Conforming to an artificial majority: Persuasive effects of a group of artificial agents. In MacTavish T, Basapur S, editors, Persuasive Technology : 10th International Conference, PERSUASIVE 2015, Chicago, IL, USA, June 3-5, 2015. Proceedings. Cham: Springer. 2015. p. 229-240. (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)). doi: 10.1007/978-3-319-20306-5_21

Conforming to an artificial majority: Persuasive effects of a group of artificial agents

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