Complementary methods of measuring service quality in international marketing channels

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic

Original language	English
Title of host publication	Marketing Education Group: Proceedings of the 1994 Annual Conference, 4-6 July 1994, Coleraine, Northern Ireland
Pages	990-999
Volume	2
Publication status	Published - 1994

Cite this

@inproceedings{de5408db81cc442b9a91dc990fb0214e,

title = "Complementary methods of measuring service quality in international marketing channels",

author = "M.G.M. Wetzels and \{Ruyter, de\}, J.C. and J.G.A.M. Lemmink and K. Koelemeijer",

year = "1994",

language = "English",

volume = "2",

pages = "990--999",

booktitle = "Marketing Education Group: Proceedings of the 1994 Annual Conference, 4-6 July 1994, Coleraine, Northern Ireland",

}

Complementary methods of measuring service quality in international marketing channels. / Wetzels, M.G.M.; Ruyter, de, J.C.; Lemmink, J.G.A.M. et al.
Marketing Education Group: Proceedings of the 1994 Annual Conference, 4-6 July 1994, Coleraine, Northern Ireland. Vol. 2 1994. p. 990-999.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic

TY - GEN

T1 - Complementary methods of measuring service quality in international marketing channels

AU - Wetzels, M.G.M.

AU - Ruyter, de, J.C.

AU - Lemmink, J.G.A.M.

AU - Koelemeijer, K.

PY - 1994

Y1 - 1994

M3 - Conference contribution

VL - 2

SP - 990

EP - 999

BT - Marketing Education Group: Proceedings of the 1994 Annual Conference, 4-6 July 1994, Coleraine, Northern Ireland

ER -