Complementary methods of measuring service quality in international marketing channels

M.G.M. Wetzels, J.C. Ruyter, de, J.G.A.M. Lemmink, K. Koelemeijer

Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademic

Original languageEnglish
Title of host publicationMarketing Education Group: Proceedings of the 1994 Annual Conference, 4-6 July 1994, Coleraine, Northern Ireland
Pages990-999
Volume2
Publication statusPublished - 1994

Cite this

Wetzels, M. G. M., Ruyter, de, J. C., Lemmink, J. G. A. M., & Koelemeijer, K. (1994). Complementary methods of measuring service quality in international marketing channels. In Marketing Education Group: Proceedings of the 1994 Annual Conference, 4-6 July 1994, Coleraine, Northern Ireland (Vol. 2, pp. 990-999)