Complementary methods of measuring service quality in international marketing channels

M.G.M. Wetzels, J.C. Ruyter, de, J.G.A.M. Lemmink, K. Koelemeijer

Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademic

Original languageEnglish
Title of host publicationMarketing Education Group: Proceedings of the 1994 Annual Conference, 4-6 July 1994, Coleraine, Northern Ireland
Publication statusPublished - 1994

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