Competitive marketing strategies in the era of IT-based interactivity: the marketing of services on the Internet

A. Lindgreen; C. Sempels

Competitive marketing strategies in the era of IT-based interactivity: the marketing of services on the Internet

A. Lindgreen
, C. Sempels

Innovation Technology Entrepreneurship & Marketing

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review

Original language	English
Title of host publication	Electronic Proceedings of 2001 Academy of Business and Administrative Sciences Fourth International Conference, 23-25 July 2001, Brussels (on CD-rom)
Editors	A.R. Korukonda
Place of Publication	Brussels, Belgium
Publisher	EBAS
Publication status	Published - 2001

Cite this

@inproceedings{6a5f99ca495748b9b4e863569f550dfb,

title = "Competitive marketing strategies in the era of IT-based interactivity: the marketing of services on the Internet",

author = "A. Lindgreen and C. Sempels",

year = "2001",

language = "English",

editor = "A.R. Korukonda",

booktitle = "Electronic Proceedings of 2001 Academy of Business and Administrative Sciences Fourth International Conference, 23-25 July 2001, Brussels (on CD-rom)",

publisher = "EBAS",

}

Competitive marketing strategies in the era of IT-based interactivity: the marketing of services on the Internet. / Lindgreen, A.; Sempels, C.
Electronic Proceedings of 2001 Academy of Business and Administrative Sciences Fourth International Conference, 23-25 July 2001, Brussels (on CD-rom). ed. / A.R. Korukonda. Brussels, Belgium: EBAS, 2001.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review

TY - GEN

T1 - Competitive marketing strategies in the era of IT-based interactivity: the marketing of services on the Internet

AU - Lindgreen, A.

AU - Sempels, C.

PY - 2001

Y1 - 2001

M3 - Conference contribution

BT - Electronic Proceedings of 2001 Academy of Business and Administrative Sciences Fourth International Conference, 23-25 July 2001, Brussels (on CD-rom)

A2 - Korukonda, A.R.

PB - EBAS

CY - Brussels, Belgium

ER -