| Original language | English |
|---|---|
| Title of host publication | Reaching 50 Million Nanostores |
| Subtitle of host publication | Retail Distribution in Emerging Megacities |
| Editors | Jan C. Fransoo, Edgar E. Blanco, Christopher Mejia Argueta |
| Place of Publication | Cambridge |
| Publisher | CreateSpace Independent Publishing Platform |
| Chapter | 9 |
| Pages | 197-215 |
| ISBN (Print) | 9781975742003 |
| Publication status | Published - 2017 |
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