Abstract
Founded in 2000 as a Short Message Service (SMS) marketing company for discos (clubs), CM evolved into a technology provider for SMS services. By 2008, CM was market leader in The Netherlands, a position won by offering high quality services at low prices. In 2010, the founders of the company were looking for different growth opportunities. Should they develop new products and/or expand internationally? Did they need to attract external funding? Or should they continue to focus on their core technology and home market?
| Original language | English |
|---|---|
| Place of Publication | Eindhoven |
| Publisher | Technische Universiteit Eindhoven |
| Number of pages | 18 |
| Publication status | Published - 2011 |