Changes in marketing's context, and the choice of marketing strategies: practical implications for managers

M. Beverland; A. Lindgreen

Changes in marketing's context, and the choice of marketing strategies: practical implications for managers

M. Beverland, A. Lindgreen

Innovation Technology Entrepreneurship & Marketing

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review

Original language	English
Title of host publication	Paradoxes in food chains and networks: Proceedings of the 5th internation conference on chain and network management in the agribusiness and the food industry
Editors	J.H. Trienekens, S.W.F. Omta
Place of Publication	Wageningen
Publisher	Management Studies Group, Wageningen Academic Publishers
Pages	547-554
Publication status	Published - 2002

Cite this

Beverland, M., & Lindgreen, A. (2002). Changes in marketing's context, and the choice of marketing strategies: practical implications for managers. In J. H. Trienekens, & S. W. F. Omta (Eds.), Paradoxes in food chains and networks: Proceedings of the 5th internation conference on chain and network management in the agribusiness and the food industry (pp. 547-554). Management Studies Group, Wageningen Academic Publishers.

Beverland, M. ; Lindgreen, A. / Changes in marketing's context, and the choice of marketing strategies: practical implications for managers. Paradoxes in food chains and networks: Proceedings of the 5th internation conference on chain and network management in the agribusiness and the food industry. editor / J.H. Trienekens ; S.W.F. Omta. Wageningen : Management Studies Group, Wageningen Academic Publishers, 2002. pp. 547-554

@inproceedings{200e84304a6e4e22b8f201169cfedaaa,

title = "Changes in marketing's context, and the choice of marketing strategies: practical implications for managers",

author = "M. Beverland and A. Lindgreen",

year = "2002",

language = "English",

pages = "547--554",

editor = "J.H. Trienekens and S.W.F. Omta",

booktitle = "Paradoxes in food chains and networks: Proceedings of the 5th internation conference on chain and network management in the agribusiness and the food industry",

publisher = "Management Studies Group, Wageningen Academic Publishers",

}

Beverland, M & Lindgreen, A 2002, Changes in marketing's context, and the choice of marketing strategies: practical implications for managers. in JH Trienekens & SWF Omta (eds), Paradoxes in food chains and networks: Proceedings of the 5th internation conference on chain and network management in the agribusiness and the food industry. Management Studies Group, Wageningen Academic Publishers, Wageningen, pp. 547-554.

Changes in marketing's context, and the choice of marketing strategies: practical implications for managers. / Beverland, M.; Lindgreen, A.
Paradoxes in food chains and networks: Proceedings of the 5th internation conference on chain and network management in the agribusiness and the food industry. ed. / J.H. Trienekens; S.W.F. Omta. Wageningen: Management Studies Group, Wageningen Academic Publishers, 2002. p. 547-554.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review

TY - GEN

T1 - Changes in marketing's context, and the choice of marketing strategies: practical implications for managers

AU - Beverland, M.

AU - Lindgreen, A.

PY - 2002

Y1 - 2002

M3 - Conference contribution

SP - 547

EP - 554

BT - Paradoxes in food chains and networks: Proceedings of the 5th internation conference on chain and network management in the agribusiness and the food industry

A2 - Trienekens, J.H.

A2 - Omta, S.W.F.

PB - Management Studies Group, Wageningen Academic Publishers

CY - Wageningen

ER -

Beverland M, Lindgreen A. Changes in marketing's context, and the choice of marketing strategies: practical implications for managers. In Trienekens JH, Omta SWF, editors, Paradoxes in food chains and networks: Proceedings of the 5th internation conference on chain and network management in the agribusiness and the food industry. Wageningen: Management Studies Group, Wageningen Academic Publishers. 2002. p. 547-554