Changes in marketing's context, and the choice of marketing strategies: practical implications for managers

M. Beverland, A. Lindgreen

Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review

Original languageEnglish
Title of host publicationParadoxes in food chains and networks: Proceedings of the 5th internation conference on chain and network management in the agribusiness and the food industry
EditorsJ.H. Trienekens, S.W.F. Omta
Place of PublicationWageningen
PublisherManagement Studies Group, Wageningen Academic Publishers
Pages547-554
Publication statusPublished - 2002

Cite this

Beverland, M., & Lindgreen, A. (2002). Changes in marketing's context, and the choice of marketing strategies: practical implications for managers. In J. H. Trienekens, & S. W. F. Omta (Eds.), Paradoxes in food chains and networks: Proceedings of the 5th internation conference on chain and network management in the agribusiness and the food industry (pp. 547-554). Wageningen: Management Studies Group, Wageningen Academic Publishers.
Beverland, M. ; Lindgreen, A. / Changes in marketing's context, and the choice of marketing strategies: practical implications for managers. Paradoxes in food chains and networks: Proceedings of the 5th internation conference on chain and network management in the agribusiness and the food industry. editor / J.H. Trienekens ; S.W.F. Omta. Wageningen : Management Studies Group, Wageningen Academic Publishers, 2002. pp. 547-554
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Beverland, M & Lindgreen, A 2002, Changes in marketing's context, and the choice of marketing strategies: practical implications for managers. in JH Trienekens & SWF Omta (eds), Paradoxes in food chains and networks: Proceedings of the 5th internation conference on chain and network management in the agribusiness and the food industry. Management Studies Group, Wageningen Academic Publishers, Wageningen, pp. 547-554.

Changes in marketing's context, and the choice of marketing strategies: practical implications for managers. / Beverland, M.; Lindgreen, A.

Paradoxes in food chains and networks: Proceedings of the 5th internation conference on chain and network management in the agribusiness and the food industry. ed. / J.H. Trienekens; S.W.F. Omta. Wageningen : Management Studies Group, Wageningen Academic Publishers, 2002. p. 547-554.

Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review

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AU - Lindgreen, A.

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EP - 554

BT - Paradoxes in food chains and networks: Proceedings of the 5th internation conference on chain and network management in the agribusiness and the food industry

A2 - Trienekens, J.H.

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PB - Management Studies Group, Wageningen Academic Publishers

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Beverland M, Lindgreen A. Changes in marketing's context, and the choice of marketing strategies: practical implications for managers. In Trienekens JH, Omta SWF, editors, Paradoxes in food chains and networks: Proceedings of the 5th internation conference on chain and network management in the agribusiness and the food industry. Wageningen: Management Studies Group, Wageningen Academic Publishers. 2002. p. 547-554