Changes in marketing's context, and the choice of marketing strategies: practical implications for managers

M. Beverland, A. Lindgreen

Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review

Original languageEnglish
Title of host publicationParadoxes in food chains and networks: Proceedings of the 5th internation conference on chain and network management in the agribusiness and the food industry
EditorsJ.H. Trienekens, S.W.F. Omta
Place of PublicationWageningen
PublisherManagement Studies Group, Wageningen Academic Publishers
Publication statusPublished - 2002

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