@inproceedings{06b4ed35d07a483eb41f2bc700b4265e,
title = "Challenging explanations of consumer loyalty in ongoing cross-border service relationships",
abstract = "Research on cross-border shopping has typically focused on consumers{\textquoteright} {"}one-time{"} visits to foreign countries (e.g., Guo, Vasquez-Parraga, and Wang 2006; Kwak, Jaju, and Larsen 2006; Piron 2006). It has ignored the increased development of consumers{\textquoteright} ongoing crossborder relationships with foreign service-providers and the evolution of consumer-foreign provider loyalty.",
author = "E.J. Nijssen and {Herk, van}, H.",
year = "2007",
language = "English",
isbn = "0-87757-324-7",
series = "AMA winter educators' Conference",
publisher = "American Marketing Association (AMA)",
pages = "73--74",
editor = "A.L. Dixon and K.A. Machleit",
booktitle = "Marketing theory and applications : 2007 AMA Winter Educators' Conference",
note = "conference; 2007 AMA Winter Educators' Conference; 2007-02-16; 2007-02-19 ; Conference date: 16-02-2007 Through 19-02-2007",
}