Challenging explanations of consumer loyalty in ongoing cross-border service relationships

E.J. Nijssen, H. Herk, van

Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review

Abstract

Research on cross-border shopping has typically focused on consumers’ "one-time" visits to foreign countries (e.g., Guo, Vasquez-Parraga, and Wang 2006; Kwak, Jaju, and Larsen 2006; Piron 2006). It has ignored the increased development of consumers’ ongoing crossborder relationships with foreign service-providers and the evolution of consumer-foreign provider loyalty.
Original languageEnglish
Title of host publicationMarketing theory and applications : 2007 AMA Winter Educators' Conference
EditorsA.L. Dixon, K.A. Machleit
Place of PublicationChicago, USA
PublisherAmerican Marketing Association (AMA)
Pages73-74
ISBN (Print)0-87757-324-7
Publication statusPublished - 2007
Eventconference; 2007 AMA Winter Educators' Conference; 2007-02-16; 2007-02-19 -
Duration: 16 Feb 200719 Feb 2007

Publication series

NameAMA winter educators' Conference
Volume18

Conference

Conferenceconference; 2007 AMA Winter Educators' Conference; 2007-02-16; 2007-02-19
Period16/02/0719/02/07
Other2007 AMA Winter Educators' Conference

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