Car exterior surface displays: exploration in a real-world context

Ashley Colley; Jonna Häkkilä; Meri-Tuulia Forsman; Bastian Pfleging; Florian Alt

doi:10.1145/3205873.3205880

Car exterior surface displays: exploration in a real-world context

Ashley Colley, Jonna Häkkilä, Meri-Tuulia Forsman, Bastian Pfleging, Florian Alt

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review

30 Citations (Scopus)

Abstract

Current changes in the automotive industry towards autonomous vehicles will spur wide ranging changes in the roles of cars in urban environments. When combined with advances in display technology, this creates potential for the outer surfaces of cars to act as public displays. We present a real-world in context study, where participants ideated on a variety of different types of informative content, displayed on or around vehicles. Our study approach utilized handheld projection to create visualization experiences suggestive of the capabilities of future display technologies. The salient findings show that ideas related to the car and the driving function, such as parking, warning pedestrians and changing the vehicles aesthetic appearance, were appreciated. In contrast, ideas where the vehicle formed part of a smart urban infrastructure, such as guiding pedestrians or acting as a public display caused diverse opinions. In particular, concepts where personalized content was shown were disliked for reasons related to privacy and feeling like 'big brother' is watching.

Original language	English
Title of host publication	PerDis 2018 - Proceedings of the 7th ACM International Symposium on Pervasive Displays
Editors	Passant El.Agroudy, Matthias Baldauf, Albrecht Schmidt, Julie R. Williamson, Salvatore Sorce, Vito Gentile, Katja Kurdyukova, Ivan Elhart, Mateusz Mikusz
Place of Publication	New York
Publisher	Association for Computing Machinery, Inc
Number of pages	8
ISBN (Electronic)	978-1-4503-5765-4
DOIs	https://doi.org/10.1145/3205873.3205880
Publication status	Published - 6 Jun 2018
Externally published	Yes
Event	7th ACM International Symposium on Pervasive Displays (PerDis 2018) - Munich, Germany Duration: 6 Jun 2018 → 8 Jun 2018 Conference number: 7

Conference

Conference	7th ACM International Symposium on Pervasive Displays (PerDis 2018)
Abbreviated title	PerDis 2018
Country/Territory	Germany
City	Munich
Period	6/06/18 → 8/06/18

Keywords

Automotive UI
Interactive surfaces
Pedestrian guidance
Pervasive navigation
Projected AR
Public displays
Spatial augmented reality

Access to Document

10.1145/3205873.3205880

Cite this

Colley, A., Häkkilä, J., Forsman, M.-T., Pfleging, B., & Alt, F. (2018). Car exterior surface displays: exploration in a real-world context. In P. El.Agroudy, M. Baldauf, A. Schmidt, J. R. Williamson, S. Sorce, V. Gentile, K. Kurdyukova, I. Elhart, & M. Mikusz (Eds.), PerDis 2018 - Proceedings of the 7th ACM International Symposium on Pervasive Displays Article 7 Association for Computing Machinery, Inc. https://doi.org/10.1145/3205873.3205880

Colley, Ashley ; Häkkilä, Jonna ; Forsman, Meri-Tuulia et al. / Car exterior surface displays : exploration in a real-world context. PerDis 2018 - Proceedings of the 7th ACM International Symposium on Pervasive Displays. editor / Passant El.Agroudy ; Matthias Baldauf ; Albrecht Schmidt ; Julie R. Williamson ; Salvatore Sorce ; Vito Gentile ; Katja Kurdyukova ; Ivan Elhart ; Mateusz Mikusz. New York : Association for Computing Machinery, Inc, 2018.

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title = "Car exterior surface displays: exploration in a real-world context",

abstract = "Current changes in the automotive industry towards autonomous vehicles will spur wide ranging changes in the roles of cars in urban environments. When combined with advances in display technology, this creates potential for the outer surfaces of cars to act as public displays. We present a real-world in context study, where participants ideated on a variety of different types of informative content, displayed on or around vehicles. Our study approach utilized handheld projection to create visualization experiences suggestive of the capabilities of future display technologies. The salient findings show that ideas related to the car and the driving function, such as parking, warning pedestrians and changing the vehicles aesthetic appearance, were appreciated. In contrast, ideas where the vehicle formed part of a smart urban infrastructure, such as guiding pedestrians or acting as a public display caused diverse opinions. In particular, concepts where personalized content was shown were disliked for reasons related to privacy and feeling like 'big brother' is watching.",

keywords = "Automotive UI, interactive surfaces, pedestrian guidance, pervasive navigation, projected AR, public displays, spatial augmented reality, Automotive UI, Interactive surfaces, Pedestrian guidance, Pervasive navigation, Projected AR, Public displays, Spatial augmented reality",

author = "Ashley Colley and Jonna H{\"a}kkil{\"a} and Meri-Tuulia Forsman and Bastian Pfleging and Florian Alt",

year = "2018",

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doi = "10.1145/3205873.3205880",

language = "English",

editor = "Passant El.Agroudy and Matthias Baldauf and Albrecht Schmidt and Williamson, {Julie R.} and Salvatore Sorce and Vito Gentile and Katja Kurdyukova and Ivan Elhart and Mateusz Mikusz",

booktitle = "PerDis 2018 - Proceedings of the 7th ACM International Symposium on Pervasive Displays",

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Colley, A, Häkkilä, J, Forsman, M-T, Pfleging, B & Alt, F 2018, Car exterior surface displays: exploration in a real-world context. in P El.Agroudy, M Baldauf, A Schmidt, JR Williamson, S Sorce, V Gentile, K Kurdyukova, I Elhart & M Mikusz (eds), PerDis 2018 - Proceedings of the 7th ACM International Symposium on Pervasive Displays., 7, Association for Computing Machinery, Inc, New York, 7th ACM International Symposium on Pervasive Displays (PerDis 2018), Munich, Bavaria, Germany, 6/06/18. https://doi.org/10.1145/3205873.3205880

Car exterior surface displays: exploration in a real-world context. / Colley, Ashley; Häkkilä, Jonna; Forsman, Meri-Tuulia et al.
PerDis 2018 - Proceedings of the 7th ACM International Symposium on Pervasive Displays. ed. / Passant El.Agroudy; Matthias Baldauf; Albrecht Schmidt; Julie R. Williamson; Salvatore Sorce; Vito Gentile; Katja Kurdyukova; Ivan Elhart; Mateusz Mikusz. New York: Association for Computing Machinery, Inc, 2018. 7.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review

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AU - Colley, Ashley

AU - Häkkilä, Jonna

AU - Forsman, Meri-Tuulia

AU - Pfleging, Bastian

AU - Alt, Florian

N1 - Conference code: 7

PY - 2018/6/6

Y1 - 2018/6/6

N2 - Current changes in the automotive industry towards autonomous vehicles will spur wide ranging changes in the roles of cars in urban environments. When combined with advances in display technology, this creates potential for the outer surfaces of cars to act as public displays. We present a real-world in context study, where participants ideated on a variety of different types of informative content, displayed on or around vehicles. Our study approach utilized handheld projection to create visualization experiences suggestive of the capabilities of future display technologies. The salient findings show that ideas related to the car and the driving function, such as parking, warning pedestrians and changing the vehicles aesthetic appearance, were appreciated. In contrast, ideas where the vehicle formed part of a smart urban infrastructure, such as guiding pedestrians or acting as a public display caused diverse opinions. In particular, concepts where personalized content was shown were disliked for reasons related to privacy and feeling like 'big brother' is watching.

AB - Current changes in the automotive industry towards autonomous vehicles will spur wide ranging changes in the roles of cars in urban environments. When combined with advances in display technology, this creates potential for the outer surfaces of cars to act as public displays. We present a real-world in context study, where participants ideated on a variety of different types of informative content, displayed on or around vehicles. Our study approach utilized handheld projection to create visualization experiences suggestive of the capabilities of future display technologies. The salient findings show that ideas related to the car and the driving function, such as parking, warning pedestrians and changing the vehicles aesthetic appearance, were appreciated. In contrast, ideas where the vehicle formed part of a smart urban infrastructure, such as guiding pedestrians or acting as a public display caused diverse opinions. In particular, concepts where personalized content was shown were disliked for reasons related to privacy and feeling like 'big brother' is watching.

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KW - Public displays

KW - Spatial augmented reality

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M3 - Conference contribution

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A2 - El.Agroudy, Passant

A2 - Baldauf, Matthias

A2 - Schmidt, Albrecht

A2 - Williamson, Julie R.

A2 - Sorce, Salvatore

A2 - Gentile, Vito

A2 - Kurdyukova, Katja

A2 - Elhart, Ivan

A2 - Mikusz, Mateusz

PB - Association for Computing Machinery, Inc

CY - New York

Y2 - 6 June 2018 through 8 June 2018

ER -

Colley A, Häkkilä J, Forsman MT, Pfleging B, Alt F. Car exterior surface displays: exploration in a real-world context. In El.Agroudy P, Baldauf M, Schmidt A, Williamson JR, Sorce S, Gentile V, Kurdyukova K, Elhart I, Mikusz M, editors, PerDis 2018 - Proceedings of the 7th ACM International Symposium on Pervasive Displays. New York: Association for Computing Machinery, Inc. 2018. 7 doi: 10.1145/3205873.3205880

Car exterior surface displays: exploration in a real-world context

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Keywords

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