Can an android persuade you?

K. Ogawa, C. Bartneck, D. Sakamoto, T. Kanda, K. Ono, H. Ishiguro

    Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review

    23 Citations (Scopus)

    Abstract

    The first robotic copies of real humans have become available. They enable their users to be physically present in multiple locations at the same time. This study investigates what influence the embodiment of an agent has on its persuasiveness and its perceived personality. Is a robotic copy as persuasive as its human counterpart? Does it have the same personality? We performed an experiment in which the embodiment of the agent was the independent variable and the persuasiveness and perceived personality were the dependent measurement. The persuasive agent advertised a Bluetooth headset. The results show that an android is found to be as persuasive as a real human or a video recording of a real human. The personality of the participant had a considerable influence on the measurements. Participants that were more open to new experiences rated the persuasive agent lower on agreeableness and extroversion. They were also more willing to spend money on the advertised product.
    Original languageEnglish
    Title of host publicationProceedings of 18th IEEE International Symposium on Robot and Human Interactive Communication (RO-MAN 2009), 27 September - 2 October 2009, Toyama, Japan
    Place of PublicationPiscataway, NJ
    PublisherInstitute of Electrical and Electronics Engineers
    Pages553-557
    ISBN (Print)978-1-4244-5081-7
    DOIs
    Publication statusPublished - 2009
    Event18th IEEE International Symposium on Robot and Human Interactive Communication (RO-MAN 2009) - Toyama, Japan
    Duration: 27 Sep 20092 Oct 2009
    Conference number: 18

    Conference

    Conference18th IEEE International Symposium on Robot and Human Interactive Communication (RO-MAN 2009)
    Abbreviated titleRO-MAN 2009
    CountryJapan
    CityToyama
    Period27/09/092/10/09

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