Buying sales promotion items: Support or a timebomb underneath your brand policy?

A.J. Weele, van, M. Dingena, A. Hoogeveen

Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review

Original languageEnglish
Title of host publicationProceedings for 7th international annual IPSERA Conference, April 5-7, 1998, London
EditorsR.C. Lamming
Place of PublicationLondon/Bath
PublisherIPSERA
Pages505-514
Publication statusPublished - 1998
Eventconference; 7th international annual IPSERA conference, April 5-7, 1998, London - London, United Kingdom
Duration: 5 Apr 19987 Apr 1998

Conference

Conferenceconference; 7th international annual IPSERA conference, April 5-7, 1998, London
Abbreviated title IPSERA 7
Country/TerritoryUnited Kingdom
CityLondon
Period5/04/987/04/98
Other7th international annual IPSERA conference, April 5-7, 1998, London

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