@inproceedings{79302ea60243440dbbe23a14e7c63eb6,
title = "Buying sales promotion items: Support or a timebomb underneath your brand policy?",
author = "{Weele, van}, A.J. and M. Dingena and A. Hoogeveen",
year = "1998",
language = "English",
pages = "505--514",
editor = "R.C. Lamming",
booktitle = "Proceedings for 7th international annual IPSERA Conference, April 5-7, 1998, London",
publisher = "IPSERA",
note = "conference; 7th international annual IPSERA conference, April 5-7, 1998, London, IPSERA 7 ; Conference date: 05-04-1998 Through 07-04-1998",
}