Buyer-seller relationships in an electronic marketing context: an empirical study in a business-to-consumer setting

J. Mattsson, M.G.M. Wetzels, A. Lindgreen, R. Veghel, van

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review

Original language	English
Title of host publication	Proceedings of the Danish Marketing Conference 2005
Place of Publication	Odense, Denmark
Publisher	University of Southern Denmaker
Publication status	Published - 2005
Event	conference; The Danish Marketing Conference 2005; 2005-04-14; 2005-04-15 - Duration: 14 Apr 2005 → 15 Apr 2005

Conference	conference; The Danish Marketing Conference 2005; 2005-04-14; 2005-04-15
Period	14/04/05 → 15/04/05
Other	The Danish Marketing Conference 2005

Cite this

@inproceedings{f67f918410bd4f049c85ab091bbdcd18,

title = "Buyer-seller relationships in an electronic marketing context: an empirical study in a business-to-consumer setting",

author = "J. Mattsson and M.G.M. Wetzels and A. Lindgreen and {Veghel, van}, R.",

year = "2005",

language = "English",

booktitle = "Proceedings of the Danish Marketing Conference 2005",

publisher = "University of Southern Denmaker",

note = "conference; The Danish Marketing Conference 2005; 2005-04-14; 2005-04-15 ; Conference date: 14-04-2005 Through 15-04-2005",

}

Buyer-seller relationships in an electronic marketing context: an empirical study in a business-to-consumer setting. / Mattsson, J.; Wetzels, M.G.M.; Lindgreen, A. et al.
Proceedings of the Danish Marketing Conference 2005. Odense, Denmark: University of Southern Denmaker, 2005.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review

TY - GEN

T1 - Buyer-seller relationships in an electronic marketing context: an empirical study in a business-to-consumer setting

AU - Mattsson, J.

AU - Wetzels, M.G.M.

AU - Lindgreen, A.

AU - Veghel, van, R.

PY - 2005

Y1 - 2005

M3 - Conference contribution

BT - Proceedings of the Danish Marketing Conference 2005

PB - University of Southern Denmaker

CY - Odense, Denmark

T2 - conference; The Danish Marketing Conference 2005; 2005-04-14; 2005-04-15

Y2 - 14 April 2005 through 15 April 2005

ER -