Abstract
Purpose – This paper aims to contend that to achieve the resilience needed to thrive long-term in a dynamic, highly competitive marketplace companies need to commit to continual customer-focused agility training.
Design/methodology/approach – The paper uses "Big Brown Box Inc.", which is a disguised case about a real company's practices and experiences.
Findings – The paper reveals that training for resilience involves mastering three strategic management practices: cultivating foresight, rehearsing non-routine behaviors and building an experimentation-oriented community.
Practical implications – The takeaway from the Big Brown Box Inc. example is that all companies need to continually exercise their operational resilience to prepare for setbacks and the maneuvers of rivals.
Originality/value – The paper reveals that the rehearsing and training exercises needed to develop resilience will help an organization learn how to proactively engage in exploration and experimentation.
Original language | English |
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Pages (from-to) | 43-45 |
Number of pages | 3 |
Journal | Strategy & Leadership |
Volume | 40 |
Issue number | 4 |
DOIs | |
Publication status | Published - 2012 |