Building a luxury wine brand in an unlikely setting: the case of chateau musar

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review

Original language	English
Title of host publication	Multicultural marketing, Vol. IV-B. Academy of Marketing Science, Miami
Editors	S.S. Hassan, E. Bigne, J.S. Johar
Place of Publication	Miami/ Valencia
Publisher	Academy of Marketing Science
Pages	1225-1229
Publication status	Published - 2002

Cite this

@inproceedings{dae90b49097047458439fea1ff9d8264,

title = "Building a luxury wine brand in an unlikely setting: the case of chateau musar",

author = "M. Beverland and A. Lindgreen",

year = "2002",

language = "English",

pages = "1225--1229",

editor = "S.S. Hassan and E. Bigne and J.S. Johar",

booktitle = "Multicultural marketing, Vol. IV-B. Academy of Marketing Science, Miami",

publisher = "Academy of Marketing Science",

}

Building a luxury wine brand in an unlikely setting: the case of chateau musar. / Beverland, M.; Lindgreen, A.
Multicultural marketing, Vol. IV-B. Academy of Marketing Science, Miami. ed. / S.S. Hassan; E. Bigne; J.S. Johar. Miami/ Valencia: Academy of Marketing Science, 2002. p. 1225-1229.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review

TY - GEN

T1 - Building a luxury wine brand in an unlikely setting: the case of chateau musar

AU - Beverland, M.

AU - Lindgreen, A.

PY - 2002

Y1 - 2002

M3 - Conference contribution

SP - 1225

EP - 1229

BT - Multicultural marketing, Vol. IV-B. Academy of Marketing Science, Miami

A2 - Hassan, S.S.

A2 - Bigne, E.

A2 - Johar, J.S.

PB - Academy of Marketing Science

CY - Miami/ Valencia

ER -