@article{835b8ed483b84ebeae92345f89a518da,
title = "Branding fresh food products: exploratory empirical evidence from the Netherlands",
keywords = "fresh brands, brand management, brand equity",
author = "Nijssen, \{Edwin J.\} and \{van Trijp\}, \{Hans C.M.\}",
year = "1998",
month = jun,
doi = "10.1093/erae/25.2.228",
language = "English",
volume = "25",
pages = "228--242",
journal = "European Review of Agricultural Economics",
issn = "0165-1587",
publisher = "Oxford University Press",
number = "2",
}