Brand perceptions: measure offline or monitor online? The comparability and differences of brand perceptions detracted from a survey and text mining of social media messages

Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review

Original languageEnglish
Title of host publicationProceedings of the 2016 European Marketing Academy Conference, Oslo, Norway
Publication statusPublished - 2016
EventMarketing in the age of data: EMAC2016, 24-27 May 2016, Oslo, Norway: Marketing in the age of data - BI Norwegian Business School, Oslo, Norway
Duration: 24 May 201627 May 2016
http://www.emac2016.org/

Conference

ConferenceMarketing in the age of data: EMAC2016, 24-27 May 2016, Oslo, Norway
Abbreviated titleEMAC2016
CountryNorway
CityOslo
Period24/05/1627/05/16
Internet address

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