Brand perceptions: measure offline or monitor online? The comparability and differences of brand perceptions detracted from a survey and text mining of social media messages

N. Raassens

Brand perceptions: measure offline or monitor online? The comparability and differences of brand perceptions detracted from a survey and text mining of social media messages

Innovation Technology Entrepreneurship & Marketing

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review

Original language	English
Title of host publication	Proceedings of the 2016 European Marketing Academy Conference, Oslo, Norway
Publication status	Published - 2016
Event	Marketing in the age of data: EMAC2016, 24-27 May 2016, Oslo, Norway: Marketing in the age of data - BI Norwegian Business School, Oslo, Norway Duration: 24 May 2016 → 27 May 2016 http://www.emac2016.org/

Conference

Conference	Marketing in the age of data: EMAC2016, 24-27 May 2016, Oslo, Norway
Abbreviated title	EMAC2016
Country/Territory	Norway
City	Oslo
Period	24/05/16 → 27/05/16
Internet address	http://www.emac2016.org/

Cite this

@inproceedings{3deaff2bb5db4cd6925f67c252983fe7,

title = "Brand perceptions: measure offline or monitor online? The comparability and differences of brand perceptions detracted from a survey and text mining of social media messages",

author = "N. Raassens",

year = "2016",

language = "English",

booktitle = "Proceedings of the 2016 European Marketing Academy Conference, Oslo, Norway",

note = "Marketing in the age of data: EMAC2016, 24-27 May 2016, Oslo, Norway : Marketing in the age of data, EMAC2016 ; Conference date: 24-05-2016 Through 27-05-2016",

url = "http://www.emac2016.org/",

}

Brand perceptions: measure offline or monitor online? The comparability and differences of brand perceptions detracted from a survey and text mining of social media messages. / Raassens, N.
Proceedings of the 2016 European Marketing Academy Conference, Oslo, Norway. 2016.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review

TY - GEN

T1 - Brand perceptions: measure offline or monitor online? The comparability and differences of brand perceptions detracted from a survey and text mining of social media messages

AU - Raassens, N.

PY - 2016

Y1 - 2016

M3 - Conference contribution

BT - Proceedings of the 2016 European Marketing Academy Conference, Oslo, Norway

T2 - Marketing in the age of data: EMAC2016, 24-27 May 2016, Oslo, Norway

Y2 - 24 May 2016 through 27 May 2016

ER -