Brand Extensions: A Manager’s Perspective

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@article{0479bbbd998a4f3995e730687c2180d3,

title = "Brand Extensions: A Manager{\textquoteright}s Perspective",

author = "Nijssen, \{Edwin J.\} and Clara Agustin",

year = "2005",

month = oct,

doi = "10.1057/palgrave.bm.2540244",

language = "English",

volume = "13",

pages = "33--49",

journal = "Journal of Brand Management",

issn = "1350-231X",

publisher = "Palgrave Macmillan Ltd.",

number = "1",

}