Bipolar laddering (BLA): a participatory subjective exploration method on user experience

Marc Pifarré; Oscar Tomico

doi:10.1145/1389908.1389911

Bipolar laddering (BLA): a participatory subjective exploration method on user experience

Marc Pifarré
, Oscar Tomico

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review

70 Citations (Scopus)

1 Downloads (Pure)

Abstract

Normally, the paradigm used to study user experience is based on the hypothetic-deductive method but this paradigm can present disadvantages like low results reliability or difficulties to carry out field studies. In this article, a method based on the Socratic paradigm is suggested for analyzing the user-product psychological relationship. Nowadays the Socratic paradigm is only used in some post-modern psychology schools, which applies Socratic techniques for psychological exploration and treatment. Based on this principle an expert-to-expert conversation is established between psychologist and patient. The user can be an expert in the usage of a product whilst the interviewer is an expert in UX studies. Thus, much more reliable information of the user-product relationship can be obtained. Applying this paradigm as a constructive and systematic event allows for increasing the reliability in qualitative user experience studies.

Original language	English
Title of host publication	Proceedings of the 2007 Conference on Designing for User eXperiences, DUX'07
Place of Publication	New York
Publisher	Association for Computing Machinery, Inc.
Number of pages	13
ISBN (Print)	978-1-60558-308-2
DOIs	https://doi.org/10.1145/1389908.1389911
Publication status	Published - 1 Dec 2007
Event	2007 Conference on Designing for User eXperiences (DUX 2007) - Chicago, IL, United States Duration: 5 Nov 2007 → 7 Nov 2007

Conference

Conference	2007 Conference on Designing for User eXperiences (DUX 2007)
Abbreviated title	DUX 2007
Country/Territory	United States
City	Chicago, IL
Period	5/11/07 → 7/11/07

Keywords

Cognitive psychology
Ethnography
Experience strategy
Participatory design
User experience user research
User studies

Access to Document

10.1145/1389908.1389911

Cite this

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title = "Bipolar laddering (BLA): a participatory subjective exploration method on user experience",

abstract = "Normally, the paradigm used to study user experience is based on the hypothetic-deductive method but this paradigm can present disadvantages like low results reliability or difficulties to carry out field studies. In this article, a method based on the Socratic paradigm is suggested for analyzing the user-product psychological relationship. Nowadays the Socratic paradigm is only used in some post-modern psychology schools, which applies Socratic techniques for psychological exploration and treatment. Based on this principle an expert-to-expert conversation is established between psychologist and patient. The user can be an expert in the usage of a product whilst the interviewer is an expert in UX studies. Thus, much more reliable information of the user-product relationship can be obtained. Applying this paradigm as a constructive and systematic event allows for increasing the reliability in qualitative user experience studies.",

keywords = "Cognitive psychology, Ethnography, Experience strategy, Participatory design, User experience user research, User studies",

author = "Marc Pifarr{\'e} and Oscar Tomico",

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doi = "10.1145/1389908.1389911",

language = "English",

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booktitle = "Proceedings of the 2007 Conference on Designing for User eXperiences, DUX'07",

publisher = "Association for Computing Machinery, Inc.",

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note = "2007 Conference on Designing for User eXperiences (DUX 2007), DUX 2007 ; Conference date: 05-11-2007 Through 07-11-2007",

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Pifarré, M & Tomico, O 2007, Bipolar laddering (BLA): a participatory subjective exploration method on user experience. in Proceedings of the 2007 Conference on Designing for User eXperiences, DUX'07., 2, Association for Computing Machinery, Inc., New York, 2007 Conference on Designing for User eXperiences (DUX 2007), Chicago, IL, United States, 5/11/07. https://doi.org/10.1145/1389908.1389911

Bipolar laddering (BLA): a participatory subjective exploration method on user experience. / Pifarré, Marc; Tomico, Oscar.
Proceedings of the 2007 Conference on Designing for User eXperiences, DUX'07. New York: Association for Computing Machinery, Inc., 2007. 2.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review

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N2 - Normally, the paradigm used to study user experience is based on the hypothetic-deductive method but this paradigm can present disadvantages like low results reliability or difficulties to carry out field studies. In this article, a method based on the Socratic paradigm is suggested for analyzing the user-product psychological relationship. Nowadays the Socratic paradigm is only used in some post-modern psychology schools, which applies Socratic techniques for psychological exploration and treatment. Based on this principle an expert-to-expert conversation is established between psychologist and patient. The user can be an expert in the usage of a product whilst the interviewer is an expert in UX studies. Thus, much more reliable information of the user-product relationship can be obtained. Applying this paradigm as a constructive and systematic event allows for increasing the reliability in qualitative user experience studies.

AB - Normally, the paradigm used to study user experience is based on the hypothetic-deductive method but this paradigm can present disadvantages like low results reliability or difficulties to carry out field studies. In this article, a method based on the Socratic paradigm is suggested for analyzing the user-product psychological relationship. Nowadays the Socratic paradigm is only used in some post-modern psychology schools, which applies Socratic techniques for psychological exploration and treatment. Based on this principle an expert-to-expert conversation is established between psychologist and patient. The user can be an expert in the usage of a product whilst the interviewer is an expert in UX studies. Thus, much more reliable information of the user-product relationship can be obtained. Applying this paradigm as a constructive and systematic event allows for increasing the reliability in qualitative user experience studies.

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KW - Ethnography

KW - Experience strategy

KW - Participatory design

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Bipolar laddering (BLA): a participatory subjective exploration method on user experience

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