Bipolar laddering (BLA): a participatory subjective exploration method on user experience

Marc Pifarré, Oscar Tomico

    Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review

    58 Citations (Scopus)
    1 Downloads (Pure)


    Normally, the paradigm used to study user experience is based on the hypothetic-deductive method but this paradigm can present disadvantages like low results reliability or difficulties to carry out field studies. In this article, a method based on the Socratic paradigm is suggested for analyzing the user-product psychological relationship. Nowadays the Socratic paradigm is only used in some post-modern psychology schools, which applies Socratic techniques for psychological exploration and treatment. Based on this principle an expert-to-expert conversation is established between psychologist and patient. The user can be an expert in the usage of a product whilst the interviewer is an expert in UX studies. Thus, much more reliable information of the user-product relationship can be obtained. Applying this paradigm as a constructive and systematic event allows for increasing the reliability in qualitative user experience studies.

    Original languageEnglish
    Title of host publicationProceedings of the 2007 Conference on Designing for User eXperiences, DUX'07
    Place of PublicationNew York
    PublisherAssociation for Computing Machinery, Inc
    Number of pages13
    ISBN (Print)978-1-60558-308-2
    Publication statusPublished - 1 Dec 2007
    Event2007 Conference on Designing for User eXperiences (DUX 2007) - Chicago, IL, United States
    Duration: 5 Nov 20077 Nov 2007


    Conference2007 Conference on Designing for User eXperiences (DUX 2007)
    Abbreviated titleDUX 2007
    Country/TerritoryUnited States
    CityChicago, IL


    • Cognitive psychology
    • Ethnography
    • Experience strategy
    • Participatory design
    • User experience user research
    • User studies


    Dive into the research topics of 'Bipolar laddering (BLA): a participatory subjective exploration method on user experience'. Together they form a unique fingerprint.

    Cite this