BCD cards: a tool for designing theory-based behavior change technologies

Chrysanthi Konstanti, Evangelos Karapanos, Panos Markopoulos

Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review

1 Citation (Scopus)
48 Downloads (Pure)


There is a wealth of theoretical knowledge around behavior change theories and strategies. However, due to the lack of accessibility of that knowledge to designers, designing theory-based behavior change technological interventions can be challenging. Card-based design tools can make academic knowledge accessible to designers, providing a structured and creative design process. In this study, we present the Behavior Change Design Cards (BCD Cards) - a card deck developed from two behavior change theoretical models, the Transtheoretical Model of Behavior Change and a Taxonomy of 93 Behavior Change Techniques. Through an empirical study, we aim at evaluating the impact of the tool on designers’ creativity, their capacity to create theoretically-grounded designs, as well as the perceived usefulness and ease of use of the BCD cards as a supporting tool in the design of behavior change technologies.

Original languageEnglish
Title of host publicationBCSS 2019 Behavior Change Support Systems
Subtitle of host publicationProceedings of the Seventh International Workshop on Behavior Change Support Systems co-located with the 14th International Conference on Persuasive Technology (PERSUASIVE 2019) Limassol, Cyprus, April 9, 2019
EditorsSriram Iyengar, Piiastiina Tikka , Lisette van Gemert-Pijnen, Harri Oinas-Kukkonen
Number of pages5
Publication statusPublished - 9 Apr 2019
Event7th International Workshop on Behavior Change Support Systems, BCSS 2019 - Limassol, Cyprus
Duration: 9 Apr 20199 Apr 2019

Publication series

NameCEUR Workshop Proceedings
ISSN (Print)1613-0073


Conference7th International Workshop on Behavior Change Support Systems, BCSS 2019
Internet address


  • Behavior Change
  • Behavior Change Technologies
  • Design Cards
  • Design Tools


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