Barriers to continuous adoption of service innovations - Investigating effects of passive and active innovation resistance over time

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review

Original language	English
Title of host publication	Proceedings of the Summer AMA Conference 2017
Publication status	Published - 2017
Externally published	Yes
Event	Summer AMA Conference 2017: Innovation & Sustainability in Marketing - San Francisco, United States Duration: 4 Aug 2017 → 6 Aug 2017

Cite this

@inproceedings{21238e6ec31046ac87c7204e627eaba6,

title = "Barriers to continuous adoption of service innovations - Investigating effects of passive and active innovation resistance over time",

author = "Sven Heidenreich and Martin Obschonka and Millemann, \{Jan A.\} and Tobias Kr{\"a}mer and Kristina Wittkowski and Tomas Falk",

year = "2017",

language = "English",

booktitle = "Proceedings of the Summer AMA Conference 2017",

note = "Summer AMA Conference 2017 : Innovation \& Sustainability in Marketing ; Conference date: 04-08-2017 Through 06-08-2017",

}

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review

TY - GEN

T1 - Barriers to continuous adoption of service innovations - Investigating effects of passive and active innovation resistance over time

AU - Heidenreich, Sven

AU - Obschonka, Martin

AU - Millemann, Jan A.

AU - Krämer, Tobias

AU - Wittkowski, Kristina

AU - Falk, Tomas

PY - 2017

Y1 - 2017

M3 - Conference contribution

BT - Proceedings of the Summer AMA Conference 2017

T2 - Summer AMA Conference 2017

Y2 - 4 August 2017 through 6 August 2017

ER -