Barriers to continuous adoption of service innovations - Investigating effects of passive and active innovation resistance over time

Sven Heidenreich, Martin Obschonka, Jan A. Millemann, Tobias Krämer, Kristina Wittkowski, Tomas Falk

Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review

Original languageEnglish
Title of host publicationProceedings of the Summer AMA Conference 2017
Publication statusPublished - 2017
Externally publishedYes
EventSummer AMA Conference 2017: Innovation & Sustainability in Marketing - San Francisco, United States
Duration: 4 Aug 20176 Aug 2017


ConferenceSummer AMA Conference 2017
Country/TerritoryUnited States
CitySan Francisco

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