Barriers to continuous adoption of service innovations - Investigating effects of passive and active innovation resistance over time

Sven Heidenreich, Martin Obschonka, Jan A. Millemann, Tobias Krämer, Kristina Wittkowski, Tomas Falk

Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review

Original languageEnglish
Title of host publication2017 Summer Marketing Academic Conference
Publication statusPublished - 2017

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